TfL OOH and press campaign for Star Sports in the run up to Euro 2024
Star Sports’ football traders took a strong pre-tournament view that England would go all the way in Germany. On the back of this we developed a patriotic campaign with brand awareness at its core, but also a concise message - as a football punter, if you fancied a team other than England to win the Euros, you knew where to go for the best price.
Targeting commuters across the London underground network, several iterations of the creative were produced in an expansive campaign.
Executions included 4 sheets, escalator panels and 16-sheet cross tracks.
